Creative Strategy
ARTIFACTS LAB
Artifacts, a ground breaking collaboration between Microsoft and TBA Agency, presents three visionary works that explore art’s next frontier. Using Microsoft Copilot and open-source AI tools these projects demonstrate how cutting-edge innovation can amplify deeply personal artistic expression while remaining fundamentally guided by human imagination.
Yaeji partners with filmmaker Andrew Thomas Huang to create a mesmerizing metamorphosis through cultural memory in “Pondeggi.” Cuco collaborates with director Paul Trillo and artist Paul Flores on “A Love Letter to Los Angeles,” transforming hand-drawn art into fluid animations. And Bladee joins forces with James Ferraro to build “SANCTUARY,” an interactive world where AI characters provoke deep reflection.
HERE & THERE FESTIVAL
Here & There Festival is a traveling festival entity owned by TBA Agency artist Courtney Barnett. The festival’s mission is to bring together a line-up of mostly queer, female identifying artists and bands to celebrate community and shared love of music. The festival concept was conceived by our team at TBA in collaboration with Courtney Barnett and her team, and toured 15 cities across the United States.
The festival featured rock and music darlings like Ethel Cain, Sleater-Kinney, Fred Armisen, Lucy Dacus and more. In partnership with The Ally Coalition, portions of ticket sales were donated to local LGBTQIA+ youth organizations. Here & There Festival will return in 2026.
