Currently serving as Vice President of Marketing and Partnerships at TBA Agency, I oversee a team across marketing and brand departments, managing initiatives that have generated over $4 million in commissionable income in 2024 alone. My work includes crafting tour marketing strategies for a 250-client roster and securing major brand deals with Microsoft, Spotify, YSL, Levi’s, and more.

I am also responsible for all communications and brand strategy for TBA Agency as an entity; I manage all of our PR, social media strategy, and all other company communications. With my expertise, I helped grow TBA Agency from its inception in September 2020 to a major player in the music industry entering its fifth year.

I bring a track record of excellence from leadership roles at top companies including AEG Presents, Saddle Creek Records, and Paradigm Talent Agency, where I led marketing strategy, tour sponsorships, and digital partnerships. My career is marked by a keen ability to blend creative vision with strategic execution—building global campaigns that elevate artist and client visibility while delivering measurable business outcomes.